These videos were created to complement the existing e-commerce imagery seamlessly. As an Art Director at Pandora, I was thrilled to be attached to Pandora X MARVEL collaborations and I am pleased to present this series tailored for social media platforms. 

Join me in exploring the captivating world of MARVEL-inspired jewelry, designed to align with the e-commerce experience while still adding MARVEL personality. From the elegance of Black Widow to the iconic symbols of Thor and my personal favourite Spiderman, each piece captures the essence of beloved MARVEL characters. Immerse yourself in the magic of this unique collaboration, where Pandora and Marvel converge to elevate the online shopping experience to new heights.

Responsibilities included deck creation, model selection, working with the wardrobe and makeup team to ensure the right look, on-set direction and filmmaker support. 

Driven by my passion for the Nike brand, I set out to produce a captivating animation designed specifically for social media platforms. My vision was clear: to craft a concise yet impactful narrative that embodies the essence of Nike's ethos. Drawing from Nike's ethos of excellence and innovation, the animation exudes energy and dynamism, capturing the essence of the brand's spirit. This project was made in After Effects and Photoshop.

The Holiday Seasonal Campaign is a significant event at Georg Jensen, with production commencing many months in advance. Video was not initially included in the scope of this extensive campaign. However, luck smiled upon me, granting me the opportunity to capture behind-the-scenes and directed footage of the remarkable Georg Jensen holiday campaign on short notice while the team was hard at work.

Tasked with both shooting and video editing responsibilities, I am pleased with the outcome, especially given the inevitable constraints we encountered along the way.

Fuelled by my love for the GUCCI brand, I embarked on creating a dynamic animation tailored for diverse digital platforms. My objective was to fashion a presentation that encapsulates GUCCI's legacy of sophistication and luxury, I attempted to ensure that the animation radiates elegance and style, echoing the brand's distinctive charm. Crafted using After Effects and Photoshop, this project serves as a demonstration, showcasing innovative applications of animation within e-commerce, spanning across various digital touchpoints.

Guided by Pandora's global campaign objectives, I had the pleasure of leading the art direction for several collaboration projects which included a series of engaging videos tailored for the brand's diverse social media platforms. Notable among these were collaborations such as Game of Thrones X Pandora, Marvel Legends, and Captain Marvel X Pandora. Each video was crafted to seamlessly fuse Pandora's signature jewelry with the unique worlds of these renowned franchises.

From the intricate detailing of Game of Thrones to the heroic narratives of Marvel Legends and Captain Marvel, creating moodboards and then storyboarding to ensure that shots conveyed the essence of these partnerships. With a focus on creativity, Pandora's visual identity, and collaborative goals, my aim of these videos was to not only highlight Pandora's exciting products and dedication to storytelling, but also strengthened its presence across international social media channels, enhancing guest experience and capturing audience attention.

For example, the  Game of Thrones X Pandora video (4.6M views) combined the foundry aspect of jewellery making with the iconic intro of the franchise. While, in Captain Marvel X Pandora (750K views), I wanted to highlight the leadership aspect of the main character.

I had the honor of applying my video editing skills and providing additional direction to a special video commemorating Georg Jensen's 50-year collaboration with Vivianna Torun. Utilizing footage shot by Torun's grandchildren, which beautifully captured her love of nature and metals inspiring her iconic designs, I curated and edited the material along with supporting footage and archival imagery. This collaborative effort authentically celebrates Torun's legacy, seamlessly intertwining her creative vision with the essence of Georg Jensen's exceptional craftsmanship.

Like many of us, I share a deep passion for animals and hold concerns about their welfare, habitats, and the evolving environment. Inspired by the myriad causes and animal species championed by the World Wildlife Fund (WWF), I took the initiative to create an animated short specifically tailored for social media. This creation was shared with the WWF Marketing & Communications team.

From playful pandas to majestic elephants, each scene embodies the spirit of our shared commitment to preserving biodiversity, I used animated wording with the help of After Effects to demonstrate the many contributions WWF makes. 

This was a truly enjoyable project created by a team of Canadian artists in collaboration with LizBell Agency. Working alongside Ren Toye, we storyboarded a video that highlighted the lyrics through the use of dynamic camera movements.

In addition to photographing the project, my role also involved assembling the team and selecting talent for the production.